In 1947, Cetaphil® Cleansing Lotion was invented by a pharmacist as a safe and simple formula with which to mix dermatological remedies. By 1964, Cetaphil® Cleansing Lotion was recognized by dermatologists as a stand-alone skin care product that was gentle enough for all skin types or conditions.

What started as a simple formulation recommended as an effective alternative to traditional soap cleansers is known today as Cetaphil® Gentle Skin Cleanser.

Now, more than 60 years later, their product offerings have grown substantially and they’re leveraging advanced skin care technology to continue to bring out new products to compliment those you already know and love.

What is Cetaphil® brand’s cornerstone? Innovative technology anchored in time-tested truth. That's why their products are the #1 recommendation for cleansers and moisturizers given by dermatologists and pediatricians for people of every age, every stage and every day. Just like it has since 1947.