Cuticura's origin extends back over four generations to 1865. Cuticura was among the very first medicated soaps to be sold commercially in the United States. Medicated Cuticura Ointment, with its unique active ingredients, was developed and sold as a treatment for minor skin discomfort, infections, and wounds in the pre-antiseptic era. This powerful heritage in medicated treatment products has followed the brand into the new millennium, with loyal consumers seeking their tried-and-true treatment for skin care.

To satisfy the multitude of consumer requests and suggestions, Cuticura has recently undergone an innovative line expansion, introducing new Cuticura bath and body products, treatment lotions, creams, and the essential "Soapless Hand Sanitizer".