Tommy Hilfiger was born in Elmira, New York. In 1969, he began his retail career with $150 and 20 pairs of bell bottom jeans.
Armed with the jeans and a keen understanding of what consumers wanted, he opened his own store, People's Place, in upstate New York. Self taught, he began designing the clothes that his customers wanted, but could not find.
Responding to an increasing demand from women for his designs, Hilfiger launched his tommy girl fragrance in 1996. Since then he has continued to release scents for both men and women that are conscious of the time and modern fashion.