What is the difference bewteen a Parfum, an Eau de Toilette and Eau de Parfum?
Distinguishing between Parfum, Eau de Toilette, and Eau de Parfum primarily comes down to the concentration of essential oils within their formulation. The higher the concentration of essential oils, the more potent the fragrance, and the longer it will last. Parfum boasts the highest essential oil concentration at 20-30%, while Eau de Parfum falls in the range of 15-20%, and Eau de Toilette ranges from 5-15%.
In terms of longevity, Parfum typically endures the longest, expected to last up to 8 hours. Eau de Parfum fragrances generally linger for up to 5 hours, while Eau de Toilettes tend to last approximately 3-4 hours. Find out more on the differences here.