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Eye Shadow

A sweep of eyeshadow can really complete your make-up look. From subtle nudes to smoky palettes, and glittery formulas to eye-popping brights, we've got all the cream and powder-based eyeshadow products you need to achieve a flawless and beautiful look that makes the most of your features. Shop our eyeshadow range from big-name brands.

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All you need to know about Eye Shadow

How do I make my eyeshadow last longer?

Just like foundation, if your eyeshadow doesn't have a proper base, it won't last. Applying primer will give your eyelids a smooth texture that will enable your eyeshadow to glide on more easily. You can apply your primer with your ring finger – no brushes are required! If you have an oily lid, use setting powder over your primer, and then apply your eyeshadow. A primer that is silicone-based will work well for most eyeshadow formulas, whether they're cream or powder.

How can I transition my eyeshadow look from day to evening?

If you're heading out for the evening after work and you have no time to re-apply make-up – packing an eyeshadow palette in your bag is all you need. You can add a little glitter or shimmer eyeshadow beneath your lower lash line, or opt for a pop of colour. You can also smudge out your lower lash line with a little black eyeshadow for a more smoky effect.

How do I create a basic eyeshadow look?

Start with a neutral eyeshadow shade such as a peach or light brown. Sweep this colour across your whole lid with a brush or your fingers, and then add definition by blending this with a darker colour into the crease of your eyelid. Focus on the outer edges of your crease, then use a neutral shade to transition to your brow bone. Complete the look by going over the eyelid again with a shimmery champagne or nude hue, blending as you go.

Can I use eyeshadow as an eyebrow filler?

Yes – in fact eyeshadow is great for this purpose. You should always match the eyeshadow to the natural tone of your brows as closely as possible. Use a slanted brow brush when applying, and always blow off the excess. Apply it starting in the inner corner of your brows, and brush upwards, then brush up and over for the rest of the brow.

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