Baby Toiletries

Bath time is a special bonding moment between you and your baby, where your little one is learning new experiences of touch and scent – it's far more than just getting squeaky clean. Find all the best baby toiletries and bath products to help you take care of your little one at bath time.

Specially Formulated Baby Bath Products

Our collection features baby bath products specially formulated for delicate newborn and baby skin. 

We offer a variety of gentle cleansers for your baby's bath time. Not only do they smell amazing, they're very gentle. Explore our vast range of cleansing oils, gels, baby bath washes, bubble baths and baby shampoos.

20 Items


20 Items


Baby Toiletries & Bath Products FAQs


You can start using baby toiletries and unperfumed baby bath products from about 4-6 weeks. Newborns have very delicate skin so washing with warm water and a clean cloth are all that is needed. When you do start using baby body wash and shampoo, you'll only need to use a little at a time, and you may not need to use it at every bath time. 


Bathing a newborn baby takes a slightly different approach to an older baby. A newborn baby with an umbilical cord stump needs a sponge bath. To give them a sponge bath, use flannels or face cloths, cotton wool, baby wipes and soft towels. Use warm water that contains a small amount of baby bubble bath or any other baby bath product, but do not use this to clean their face – just use pure water. At this stage, you shouldn't give a newborn baby a full soak in a baby bath. Always keep one hand under your baby whilst bathing them, and support their head at all times.

How often should I bathe my baby?

As babies don't get very grubby, they realistically shouldn't need to be bathed more than three or four times a week. It all really depends on how your baby smells and what you feel comfortable with. As long as you continuously clean their bottom every time they have a nappy change, you shouldn't need to bathe them every day in the first few months.

What temperature should I have my baby's bath water?

Because babies have very sensitive skin, you don't want to place them in very hot water, as this could cause burns, discomfort and irritation. A baby's bath water should be between 32-37 degrees Celsius. Always test the water first with a thermometer before placing your baby into it.

How long should a baby bath last?

Bathing a baby shouldn't take more than 10 minutes. Bathing them for too long could make their skin dry out, especially if they have sensitive skin. To make the process quicker, use baby wipes for their face, or go for a 'top and tail' style wash.

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