Benefits of a Niacinamide Moisturiser

The Benefits of a Niacinamide Moisturiser


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Niacinamide, also known as vitamin B3 or nicotinamide, has garnered immense attention within the skincare industry. This versatile ingredient has become a coveted addition to skincare regimes, owing to its extensive array of benefits that encompass refining skin texture and soothing the complexion. From addressing various skin concerns to bolstering overall well-being, niacinamide’s effectiveness and adaptability have made it a staple for nearly every skin type.

In this blog, we delve into the advantages of incorporating niacinamide into skincare routines, particularly as an anti-ageing solution.

Additionally, we explore Avene’s Hyaluron Activ B3 line, a skincare range designed to act on the signs and cause of skin ageing. This range expertly combines niacinamide with key dermatological ingredients such as hyaluronic acid, retinal and haritaki extract.

What is Niacinamide?

Niacinamide, also recognised as nicotinamide, or vitamin B3, is a water-soluble member of the Vitamin B complex family. Being water-soluble means that this compound is not stored within the body, necessitating replenishment through dietary sources such as fish, poultry, and grains, as well as topically via skincare products. Niacinamide plays crucial roles in bodily functions like digestion, circulation and brain function, as well as possessing anti-inflammatory properties which contribute to improved skin texture and moisture retention.

This versatile compound is suitable for a wide range of skin concerns and types. It has the ability to minimise enlarged pores, refine skin tone, and diminish the appearance of fine lines and wrinkles. Moreover, niacinamide works to reduce the effect of environmental stressors on the skin, reinforcing the skin’s weakened barrier, making it a valuable asset in skincare routines.

Benefits of niacinamide in skincare

Anti-inflammatory properties

Niacinamide, with its anti-inflammatory properties, serves as an excellent remedy for reducing redness, irritation, and inflammation of the skin. By easing inflammation, niacinamide provides a calming effect that soothes redness associated with conditions such as acne, rosacea, and eczema, thus relieving skin irritation.

Regulates pore size and oil production

Niacinamide is great for those who have oily or acne prone skin as niacinamide can help reduce sebum (oil) production, which can help improve pore size. Niacinamide aids in restoring pores to their natural size, minimising the appearance of pores which helps contribute to a smoother and less bumpy skin texture. The anti-bacterial properties of niacinamide contribute to calming breakouts. In a study, the application of 4% niacinamide twice daily for 8 weeks significantly improved moderate acne.

Improved skin barrier function

Niacinamide plays a role in fortifying the skin’s surface, to protect it against moisture loss. It does this by stimulating the natural production of ceramides, fatty acids, and various other lipids. Niacinamide also enhances the function of the skin’s lipid barrier which is a layer of water and oil which protects the skin. As a result, it reduces water loss which helps to protect the skin against external irritants, and aids in moisture retention which is particularly beneficial for those who experience dryness, sensitivity, and flaky skin.

Anti-ageing properties

Niacinamide’s anti-ageing properties extend to its ability to not only soothe the skin, but address visible signs of environmental damage, particularly premature skin ageing. Research highlights niacinamides role in skin cell repair and renewal, by increasing cellular energy. This increase translates to enhanced cell turnover, improved circulation, and stronger antioxidant defences. Furthermore, niacinamide contributes to the production of elastin which maintains skin elasticity and firmness.

Reduction of hyperpigmentation

Studies have also shown that niacinamide at concentrations of 5% and above can help prevent hyperpigmentation and uneven skin tone by breaking down existing discolouration. Niacinamide inhibits the transfer of melanin to skin cells, reducing the appearance of hyperpigmentation, dark spots, and uneven skin tone. It helps to brighten the skin and by reducing the production of melanin, dark spots are reduced.

What to look for in niacinamide products

When in search of skincare products incorporating niacinamide, it becomes essential to understand what attributes to look for to achieve the most effective outcomes.

One key factor to consider is the concentration of niacinamide within the product itself. To achieve noticeable improvements in your skin’s surface, it is advisable to opt for products with a niacinamide concentration of no less than 5%. A good example is the Avene Hyaluron Activ B3 Range, which boasts a niacinamide concentration of 6%, making it an excellent choice for individuals aiming at enhancing skin texture and overall complexion.

Furthermore, when assessing niacinamide products, it is worthwhile to seek out additional active ingredients like hyaluronic acid which can amplify skin hydration. Additionally, if you have acne-prone skin, ensuring that the product is non-comedogenic becomes particularly important.

Product Recommendation:

Target signs of antiageing with Avene Hyaluron Activ B3 Cell Renewal Day Cream

Avene Hyaluron Activ B3 Cream is enriched with a potent combination of pure hyaluronic acid (0.2% with both high and low molecular weight) and niacinamide (6%). This formulation is designed to target the root cause of ageing. From its first application, the skin is plumped, smoothed and more radiant, due to the antioxidant and hydrating properties of these active ingredients.

The cream has a velvety texture which ensures that the skin is comforted and serves as an excellent makeup base. Notably, the Hyaluron Activ B3 Cell Renewal Cream is an environmentally conscious skincare product, comprised of 92% natural ingredients and presented in a 100% refillable glass jar.

The Key Benefits of Avene Hyaluron Activ B3 Cream

  • 2% high and low molecular weight hyaluronic acid helps to penetrate deep into the skin to hydrate and plump the skin, addressing fine lines and wrinkles.
  • 6% niacinamide brightens and smoothes the skin whilst addressing pigmentation.
  • Restored skin which is rejuvenated, and wrinkles appear reduced.
  • Velvety, delicately scented texture which is comfortable on the skin.
  • An excellent make-up base thanks to its texture, and non-greasy formula.
  • 92% natural origin ingredients in a 100% refillable jar!
  • Non-comedogenic so is suitable for all skin types!

How to Use:

This cream can be applied in the morning and the evening to the face, neck, and chest. It can either be applied straight after cleansing or after applying your serum.


  • Niacinamide is an ingredient with helps to target signs of ageing by increasing cell turnover, reduce inflammation, and dark circles by hydrating the skin, and brighten the overall complexion of the skin.
  • Look for concentrations of 5% and above for niacinamide to show noticeable improvements in the skin.
  • Product Recommendation: Avene Hyaluron Activ B3 Cell Renewal Day Cream is recommended as a good moisturiser to address ageing, containing niacinamide and hyaluronic acid.

By Saarah Mengrani, MSc Biotechnology