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About Diesel

Energetic, cosmopolitan and unconventional, Diesel was created as an accompaniment to youth culture.

In 1978, Renzo Rosso surrounded himself with creative, innovative people who wanted to break out of the fashion mould and founded the Diesel brand.

Complete stylistic freedom ensured unique designs that allowed the brand to stand out right from the start.

Diesel fragrances follow this same tradition of unpredictability and dynamism, resulting in the iconic and unforgettable scents Fuel for Life, Only The Brave and Loverdose.


All products from Diesel

25 Items


25 Items


All you need to know about Diesel

About Diesel

Diesel’s philosophy has always been “passion, self-expression and a determination to change the game” and they take them with them into the new social, economic and environmental climate of the fashion industry. They have launched a strategy called “Diesel’s responsibility for living” to try and run their business at the highest social and environmental standards. The strategy consist of four pillars:

  1. Stand for the planet: This is their commitment to climate action by reducing their greenhouse gas emissions, water footprint and improving the reuse and recycling across their operations and of their products.
  2. Be the alternative: Investing in research and development so that they can establish responsible practices, products and packaging throughout all areas of their business.
  3. Celebrate individuality: Ensuring a safe work environment that promotes equality for employees, allowing them to thrive and fulfil their potential.
  4. Promote integrity: Strengthening the traceability of products and promoting positive practices amongst suppliers.

What makes Diesel fragrances unique?

Edgy and unconventional identity: Diesel fragrances often embody a rebellious and non-conformist spirit. They embrace individuality and celebrate the unconventional, creating scents that defy traditional norms and expectations.

Bold and powerful compositions: Diesel fragrances are often characterised by bold and powerful compositions that make a statement. They tend to use contrasting and unexpected notes, creating intriguing and memorable scent combinations.

Urban and contemporary inspiration: Diesel draws inspiration from urban environments and contemporary culture, infusing their fragrances with a modern and edgy vibe. This urban influence adds an element of dynamism and vitality to their scents.

High-quality and long-lasting formulas: Diesel places a strong emphasis on the quality and longevity of their fragrances. Their perfumes are crafted using high-quality ingredients and designed to have longevity of about  8-9 hours of intense fragrance, allowing the scents to then linger on the skin for even longer.

Iconic packaging and branding: Diesel fragrances often come in visually striking and unique packaging, reflecting the brand's distinctive aesthetic. Their bottles and designs capture the spirit of Diesel's rebellious and edgy identity, making them visually appealing and instantly recognizable.

What is the most popular Diesel fragrance?

Diesel's most popular fragrance is the Only The Brave Eau de toilette.