In Haute Provence, the lush countryside of Southern France, the most alluring plants grow. Local farmers, eager to pass along the robust harvest to those who can harness its magic, cultivate ingredients such as lavender, sage, rosemary, and juniper. It was nearly 50 years ago and in this fertile land that Mr. Patrick Ales, one of Paris’ legendary hair stylists, captured this magic and married his two passions: hair and plants. A true visionary, Mr. Ales paved the way for botanical hair care long before the emergence of environmental awareness and “green” hair care trends. From 1968 and 1969, he released his first PHYTO products: Huile D’Alès, Phyto 7, Phytodéfrisant, and Phytopolléine. In 1969, Mr. Alès presented PHYTO to the public along with the opening of the Patrick Alès Salon in Paris, sill open today, where his clients such as screen siren Catherine Deneuve and former first lady Jacqueline Kennedy Onassis, became the beneficiaries of his new botanical hair care line. With fervor and passion, he developed a range of highly concentrated, plant-based solutions to reveal hair’s natural beauty. Phyto was born.